Tajonline.com™ was created in 1998 to cater to the needs of Indians based overseas who wish to send gifts to family and friends in their home country. It was amongst the first India centric e-commerce companies providing a leading platform for delivery of high quality merchandise and services to the Nonresident Indian community (NRI). Creation of this service enabled the company to put in place a large logistics system, relationships with high recognition brands in the Indian market and a robust distribution process.

Tajonline currently has relationships with prestigious vendors in India having arrangements to supply products and deliver on a drop-ship basis. The website has over seventy thousand online transacting customers and its customer base has expanded to include not only the clients based in the USA but also in other countries such as the UK, Canada, Singapore, Australia and the UAE, among others. Tajonline offers a catalogue of over fifteen thousand items for sale and also has in-house control of web technologies, warehousing and logistics; supported by a 24-hour Customer Service Centre in Mumbai.

With its modern technology infrastructure and stringent operational processes, the platform has been leveraged to administer and fulfill reward and other marketing programs for corporations in the Indian market. Tajonline also runs an affiliate model which creates and manages private labeled online commerce business designed for small and medium e-Businesses interested in generating additional revenue. The company powers over 75 online shopping sites integrated under its brand Tolshop.

Tajonline was acquired by UK based Grass Roots Group in September 2008, an international business improvement services group, with offices all over Europe, Latin America, USA, Middle East and Asia Pacific. The Group had a turnover of £284 million in 2007-08 and has over 2000 clients including 52 of the FTSE 100, 134 of the FT Global 500. The company offers a holistic range of performance improvement products and services for employees, customers and channel partners in the areas of communication, education, measurement, reward & recognition and events. Grass Roots established its business in India in 2007 as Grass Roots Performance Services India Pvt. Ltd. With the acquisition of Tajonline the group has strengthened its capability particularly in the area of reward, recognition and incentive solutions for employees, channels and consumers. The company is headquartered in Mumbai and has an office in Delhi. - Tajonline Acquisition Press Release.

The operations at Tajonline are controlled by a professional management team and it is amongst the first e commerce Indian companies with an ISO 9001: 2000 certification for the management of their fulfillment business.

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